Any Other Business…Introducing Sarah M

Last week when I elaborated a bit more about our motivations behind setting up a blog as a business, I hinted that we had some exciting  news to announce.

We do.   And today is that day.

When we were going through the mega-panic at the end of last year, trying to figure out how to take the first step in  getting us all on the pathway to getting AOW  to become a trading entity, we realised we needed help.  I’ve said it before; you can’t be good at everything and you can’t have expertise at everything.  This is one of the hardest lessons I think it’s possible to learn.  Especially if you have a chip on your shoulder about being SELF SUFFICIENT and being a QUICK LEARNER.  Ahem, like me.

But it’s true.  The most important thing I think any of us on Team AOW have learnt when it comes to blogging is  surround yourself with people who know what you do not know.  What Team AOW is good at is writing, at building relationships with readers, at having creative ideas, at driving things forward.  What we’re not so good at is The Hard Stuff (a technical term for what you actually have to do when you want your business idea to get off the ground).

We followed the mantra above, and knew of a reader, a reader who has  supported AOW from the start, who has a phenomenal amount of business and PR experience, who has phenomenal networking ability, who believes in what AOW stands for and who will stand up to us when we are convinced our way is the Only Way (clue: it often isn’t).

Yes, it’s Sarah M.

Welcome, Sarah!  Officially.

As well as contributing some absolutely brilliant posts (which you’ve loved, from her epic wedding report (and yes, how SHE had the best wedding) to little white lies to the now-infamous ranting post), Sarah has been an invaluable source of advice behind the scenes at AOW since last November, from PR to legal advice to business, money and strategy.  She tells it like it is.  We meet for wine, or we meet on Skype (Emmi joins in), Sarah wears amazing shoes, we totally don’t, we tell her what’s in our collective hive-mind head, or our latest worry, and she  helps us sort out our tangled mess of thoughts into a proper List of Things To Do. And then hands us a paper bag to stop us hyperventilating.

“No, Anna, you can’t build AOW Towers until you have started earning money.  No,  Clare, you can’t use Emmi as AOW advertising.  Yes, AOW is a valid business idea, yes it will work, stop doubting yourselves, you can do this, look I’ve done the maths.  You just have to do it in the right way.”   

Sarah has been an integral part to us getting where we are now, and we are hugely grateful to her for all her time, effort and support.  Sarah’s helped us keep on track and allowed us not to let the quality of the content slip whilst we’ve grappled with house and country moves, job woes, health and babies.  Joking aside this was a big worry for us, and Sarah has helped steer us and the blog, freeing us up to manage the content and keep writing our drivel and managing all our readers’ incredible posts.

The question we’ve been asking ourselves for a while, however, is what does this mean for the blog?  How will it work?  

The answer?  We’re going to keep doing what we do best.  Sarah will continue to beaver away behind the scenes, providing business savvy, legal know-how, contacts, knowledge and expertise.  She’ll also be writing an upcoming (and brilliant, and much-needed) series on Women and Money, seeking to grapple with the stigma surrounding women and finances.  The first installment is coming up in a couple of weeks, and we’d welcome your questions; just email Sarah on  Sarah will also be contributing and posting on series such as Jobs For The Girls, and of course providing creative ideas to help make AOW bigger and better; whilst still retaining authenticity and the community feel.

And of course, you can follow Sarah on Twitter if you don’t already @SezSaysStuff.

Team AOW as you know it will continue with the rest of us driving the content and “owning” the blog.  Sarah’s here to add, not take anything away.

We’re hugely excited.    We’ve loved working with Sarah, and we’re absolutely thrilled that she’s coming on board the AOW train to help steer us where we need to go.   If we’re the engine, she’s the steering wheel (look out, legal calamity approaching on your left!)

We hope you’re as excited as we are…welcome, Sarah!      

Categories: Behind the Scenes at AOW, Life Experience
37 interesting thoughts on this


  1. Posted June 19, 2012 at 1:03 pm | Permalink

    I had a sneaky suspicion that the announcement would involve Sarah!
    Looking forward to those money & jobs posts already!!!

    • Posted June 19, 2012 at 1:05 pm | Permalink

      Amy, I’m looking forward to them too! It’s not something that’s discussed nearly enough…and AOW is the place to do it! We are SO excited to have Sarah on board…!

  2. Posted June 19, 2012 at 1:06 pm | Permalink

    Hurrah, and welcome Sarah! A brand new sporty engine in your peach and grey racing car…Sky’s the limit now ladies! Can we clone her so every small business can have one? Thanks…


    • Posted June 19, 2012 at 1:12 pm | Permalink

      *bagsies a Sarah clone*

      • Sarah
        Posted June 19, 2012 at 2:42 pm | Permalink

        I’ve never been described as a ‘sporty engine’ before but I like it! I’m not sure if cloning me is a good idea but I am available to help small businesses, it’s one of the businesses I have. If you’re in need of a hand, please shout!

  3. Vivienne
    Posted June 19, 2012 at 1:11 pm | Permalink

    Yay – we love Sarah! A perfect addition – and if it frees up the hive mind to be extra creative while she takes care of the SCARY stuff, then even better. Welcome Sarah – and I’m brewing a question for you as we speak!

    • Posted June 19, 2012 at 2:46 pm | Permalink

      Thanks, Vivienne!

      Fire away – I’m looking forward to receiving some emails in my shiny new inbox. I’ve been practicing the submission dance that the girls do so well and am looking forward to being a part of it.

      • Posted June 19, 2012 at 3:56 pm | Permalink

        S, you know the submissions dance is gonig to end up on YouTube…

  4. Posted June 19, 2012 at 1:11 pm | Permalink

    Wow! Yay!

  5. Posted June 19, 2012 at 1:15 pm | Permalink

    Excellent news! Looking forward to reading those posts Sarah. You always offer such sound advice!

  6. Esme
    Posted June 19, 2012 at 1:20 pm | Permalink

    Welcome Sarah! Sure you’ll be a fantastic addition xxx

  7. Alex D
    Posted June 19, 2012 at 1:24 pm | Permalink

    Fantastic news! I look forward to seeing more from you!

    p.s. can I come and work at AOW Towers when it’s built please? Ta. x

    • Posted June 19, 2012 at 1:31 pm | Permalink

      The interview process is strenuous. It involves gin cocktails and cake….

      • Frances
        Posted June 19, 2012 at 1:36 pm | Permalink

        *gets glass and joins queue*

  8. Nicole
    Posted June 19, 2012 at 1:28 pm | Permalink

    Congratulations Sarah and welcome! Enjoyed all your posts so far (and that wedding…!), so looking forward to reading your future posts!

  9. Frances
    Posted June 19, 2012 at 1:35 pm | Permalink

    Exciting news! Looking forward to reading more asap…

  10. Posted June 19, 2012 at 1:37 pm | Permalink

    Eeeeeeee! Exciting news! Congratulations Sarah :-D

    Can’t wait to see where you all take this wonderful place to next!

    K x

  11. Sandra C
    Posted June 19, 2012 at 1:39 pm | Permalink

    Great stuff, onwards and upwards, AOW!!

  12. Mahj
    Posted June 19, 2012 at 1:40 pm | Permalink

    Brilliant news, congratulations Sarah. Looking forward to the women and money series!


  13. Steff
    Posted June 19, 2012 at 1:40 pm | Permalink

    Exciting times! Well done ladies and welcome Sarah :)

  14. Alex D
    Posted June 19, 2012 at 1:41 pm | Permalink

    Anna – I’m happy to provide copious amounts of cake. As for the gin cocktails, I’m afraid I drank them. Sorry about that.

  15. Posted June 19, 2012 at 1:41 pm | Permalink

    Hurrah! & well done for modelling asking for help as you say just as important as everything else. Go Team AOW.

  16. Sam
    Posted June 19, 2012 at 2:08 pm | Permalink

    **mwah** I love your work, Sarah. Looking forward to witnessing you officially in action!

  17. Roz
    Posted June 19, 2012 at 3:05 pm | Permalink

    Wooooo! Looking forward to your upcoming posts already Sarah. And totally LOVING the idea of AOW Towers…you girls are going to have to work hard to keep building up the wonderful AOW so that we can all come and work there!! xx

  18. Kate S
    Posted June 19, 2012 at 3:11 pm | Permalink

    Excellent news! Sounds like a brilliant business set up. Sarah really does know her stuff.

  19. Clare
    Posted June 19, 2012 at 3:19 pm | Permalink

    We’re so excited about this – Sarah is the perfect addition to the AOW team. Mainly for her fantabulous business skills, but also because she has a shoe collection to die for.

  20. Posted June 19, 2012 at 3:25 pm | Permalink

    Thanks for such a warm welcome! This really is a fabulous blog with incredible readers.

    I’m delighted to be part of the AOW team and can’t wait to get started on the Money section. We’ll be covering lots of different issues but if there’s a question you need answering or a specific issue regarding money or business you’d like me to cover, please email me at

    I’m looking forward to getting to know you all a bit more in the coming months.

    Sarah x

    • Posted June 19, 2012 at 3:35 pm | Permalink

      I’m going to need a better Gravatar picture. My current one is me and an elephant’s bum. There’s a joke in there somewhere, I’m sure.

      • Posted June 19, 2012 at 5:59 pm | Permalink

        Ladies, this is wonderful news! Sarah, you are an asset to the team and I look forward to joining in on your future posts and getting to know you more x

  21. Carly
    Posted June 19, 2012 at 6:26 pm | Permalink

    Great news. Welcome Sarah! I can’t wait to see AOW become bigger & bigger so that one day I can have an Any Other Woman tea-towel. I’m a girl with modest needs.


  22. Sandra C
    Posted June 19, 2012 at 8:36 pm | Permalink

    A tea-towel? I need one of those too, please.

    • Carly
      Posted June 20, 2012 at 10:39 pm | Permalink

      I imagine it with team AOW’s self portraits on, like those you do at primary school!

  23. Alex D
    Posted June 20, 2012 at 8:38 am | Permalink

    I see your tea towel and raise you one AOW mug. This could happen, yes?

    • Carly
      Posted June 20, 2012 at 10:38 pm | Permalink

      Yes, yes, yes!!!

One Trackback

  • By Illness Top Trumps on June 27, 2012 at 7:03 am

    [...] morning, readers.  You’ll remember we introduced Sarah as the newest member to the blog last week; the one helping steer us and helping us with the business side of things.  This is a [...]

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Hello! We're Clare, Aisling and Anna and welcome to a corner of the world where smart, flawed, real women talk about the bigger picture; about their experiences, stories and opinions on all aspects of being a woman today, from marriage to feminism to pretty, too.

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