The Any Other Reader Survey Results are IN!

And they are amazing. Totes amaze, if you will. But not as amazing as YOU. You, our wonderful, beautiful, clever, articulate and opinionated readers. We have a bit of a crush on you, but you knew that already. We are eternally grateful to each and every one of you for taking the time to help us make AOW a better place. And a bigger place, absolutely. But first and foremost, a better place. Better for you ladies and gentlemen and better for us.

So here we go…! (Imagine us jumping up and down squealing with excitement. Or rather, imagine Anna and Aisling jumping and Clare bobbing up and down gently. But we’re all very definitely squealing. Loudly.)

But first….The Graphics!

Before we kick off the feedback, however, we want to talk about the beautiful graphics you see throughout this post.  They are a perfect and elegant way to visualise exactly what the survey results show, and do it in a much better way than our wittering text could ever achieve. They are the work of Ben Gilman of Rarebright Design, husband of the lovely Frankie (remember their Any Other Photo?).   

We cannot emphasise enough how important it is to trust who you are working with when you are in an area where you are out of your depth (like we were here). Ben is incredibly talented, kind, patient, and an absolute professional. Neither Frankie and Ben showed one iota of frustration at our increasingly inane emails “er…can you do a picturey thing…showing that thing there?”, replied promptly, worked to extremely tight timescales, and caused us to declare to each other on a number of occasions about how we wanted to BE Frankie and Ben (in love AND talented…not fair!). We would recommend hiring Ben (have a read of his blog) without hesitation.


What did we learn about you, our wonderful readership?

You: The Readers

We learnt that a large percentage of you are aged between 25 and 35… which didn’t come as much of a surprise, we’ll be honest! It’s fantastic to see that we do have younger and older readers though and we hope to see more colour in that there (awesome) graphic this time next year.

We know that more than a third of you are based in and around London. Again, unsurprising. Rather fantastically, you stupendous Scots are our second largest demographic-hi! We just need our Welsh contingent (and the International crew and the Yorkshire lot and…and…everyone!)) to spread the word and we’ll build this community into (even more of) a world-wide force.

Hands up, here. We put pre-engaged into the survey without really thinking about it. Our blogging journey and recent market research combined has left us with an extensive vocabulary that we don’t always think about and forget isn’t used in ‘everyday’ conversation. Indeed, we even had a few people tweet us asking ‘hey, you! AOW! WHAT is this pre-engaged you speak of?!‘ So it’s fantastic to see that the term IS actually recognised-you couples out there who have talked about marriage and are on your way to making it official? You’re our pre-engaged readership! We’re also LOVING our single readers and would love to see this category increase. Our largest category was always going to be the ‘marrieds’ and we’re sure to see this number increase-but we absolutely want to see the other groups grow too.

Your household income and your wedding budget seem to be closely linked. Which is ace, because whilst we won’t ever tell you how much to spend or what to spend your money on, we will always champion NOT getting into debt for your wedding. You lot are a sensible bunch, we love that.


I apologise for being somewhat distracted with regards to this question, but SERIOUSLY. Look at that cake! Ben has turned NUMBERS into CAKE! The man is a genius.  It seems the vast majority of you spent/plan to spend between £4,000-15,000 on your weddng, which is below the national average.  According to the ever-reliable Internet, In 2009 the average amount spent on a UK wedding was £19,265 (including honeymoon).  In 2011 the average UK wedding budget dropped significantly to £15,500.  

Interestingly, even though, as you’ll see in the next graphic, over half of you said that that posts on babies were some of your favourite, and over a third of you wanted MORE posts on babies, very very few of you actually have children yourselves. We’re guessing that some of you are going through the same dilemmas and challenges that we’ve all faced though; are we ready for children? Do we want children? What happens if I can’t have children? Holy crap do I really have to push this baby out of my uterus? So we will be continuing to post about our own journeys, as well as hoping to hear from some of you on your feelings on the whole baby thing.

We knew you were a bunch of smart cookies and clever clogs and know-it-alls (and we mean that as affectionately as humanly possible). We love that so many of you, whether in formal education or otherwise, are chasing your dreams and working your socks off. That’s an ethos we like here at AOW.

What else did you tell us?

You blew us away with your feedback – so much so that we put this AMAZING post together and then our eyes fell out of our heads it was so long! You have provided amazing insights into our community, the functionality of our site, frequency of our posts and so.much.more. Come back at 1pm to find out what you asked for and what we hope to be able to deliver… it’s well worth the wait, we promise!

Categories: Behind the Scenes at AOW
11 interesting thoughts on this


  1. Posted November 24, 2011 at 7:21 am | Permalink

    I love good infographics! I want a print of the cake one framed on my wall even though that would be super weird.

  2. Posted November 24, 2011 at 8:08 am | Permalink

    Okay, I want, no I MUST HAVE all my numbers in cake format from now on. That infographic is too awesome for words.

    K x

  3. Rach
    Posted November 24, 2011 at 8:18 am | Permalink

    this. is. AWESOME! Amazing infographic, Ben!

  4. Posted November 24, 2011 at 8:28 am | Permalink

    Oooooh, I loves a good graphics early in the morning I do! Very nice :)

  5. mahj
    Posted November 24, 2011 at 8:42 am | Permalink

    A cake graph? A graph as a cake? Why couldn't they have had this when I was in school? I would've made so much more effort in Maths!


  6. Posted November 24, 2011 at 9:11 am | Permalink

    Great post, and I love the infographics (my new word of the day). AOW for coming up with the ideas, and Ben are all so very creative. xx

  7. Posted November 24, 2011 at 1:21 pm | Permalink

    Ooo this is interesting, looking forward to reading more. Also, infographics is defintely the word of the day, awesome!

  8. Posted November 24, 2011 at 1:26 pm | Permalink

    P.S. I couldn't work out why I'd not seen Frankie and Ben's AOP before and then when I clicked through I realised it was because I was busy getting married when it was posted! :)

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Hello! We're Clare, Aisling and Anna and welcome to a corner of the world where smart, flawed, real women talk about the bigger picture; about their experiences, stories and opinions on all aspects of being a woman today, from marriage to feminism to pretty, too.

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image by Lucy Stendall Photography

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